9 sales strategies supermarkets are using to manipulate you
Supermarkets offer a large selection of food at relatively low prices. But they too aim to earn as much money as possible with as little effort as possible. To ensure that this succeeds despite the seemingly low prices, there are quite a few sales strategies that they use to encourage you to buy more and thus spend more money. In this article you will find out which tricks they use to manipulate you in a targeted manner in order to literally pull the money out of your pocket and what you should pay attention to when shopping in the future.
Exciting topics and interesting facts with an aha effect. (Scroll down to the article.)
1. Huge shopping carts
A simple basket is sufficient to do the most necessary purchases. However, it is much easier to push the huge shopping baskets in front of you instead of carrying the increasingly full basket to the checkout. This is why many people use shopping trolleys for even the smallest purchases. A mistake, because: In the already huge shopping cart, your four or five products ultimately look pretty lonely. It is therefore not uncommon for other products to be placed in the trolley even though they are actually not needed.
2. Long walks
Anyone who walks through the entire shop puts more products in the shopping basket and ends up spending more money. For this reason, the articles that are potentially most necessary for the customer are never spatially close together. While fruit and vegetables can already be found at the entrance, hygiene items are only at the other end of the supermarket. You will see all kinds of products on the way and instinctively reach for food or other items that you did not originally plan on.
3. Colorful notes
The white price tags under the products all look the same. So it’s no wonder that a yellow or even red price tag suddenly stands out. It immediately draws attention and signals that the price of this product is reduced. However, you should always compare the reduced price with the original price, because often these products disguised as “bargains” are not significantly cheaper than before. Nevertheless, the product ends up in the shopping cart – and not because it is an absolute bargain, but because the sign caught your attention.
4. Bargains in the bending zone
The real bargains are not on the yellow or red signs, but on the lowest shelves. Because the so-called “Bückzone” is difficult for the customer to reach. Accordingly, there are the products that would be most worthwhile for the customer. In contrast, the more expensive products are placed at eye level, because they catch the customer’s eye and are placed in the shopping cart more often than those products that require you to bend down first.
5. Artificial shortages
“Only for a short time!” Actions like these put the customer under real pressure. Because they suggest that there is only limited capacity or that the price will never be as cheap as it is now. For fear of not getting any more bargains, the customer then picks it up and buys it even though he doesn’t actually need it.
6. Bulk packs
Even with bulk packs, supermarkets simulate huge savings. Instead of buying two separate Snickers bars, for example, you can simply buy a double pack. Because this apparently contains the same amount as two individually wrapped bars, but is cheaper. However, the customer is sometimes misled because the double pack is cheaper, but often contains significantly less content than one would expect. You should therefore always pay attention to the price per 100 g, which is usually quoted directly below the unit price.
In this article you will find out how brazen the supermarkets really are with their sham packaging.
7. The fine print
In addition to the price per 100 g, you should also generally pay attention to the small print of a product. It is not uncommon for manufacturers to quietly and secretly reduce the amount without notifying the customer on the packaging. However, as shown in the picture, it is even bolder to sell a product with reduced content as an XXL version.
8. Unnecessary seals
Organic or Fairtrade seals are well known to those who value the quality of their food. These seals are definitely important too. However, the majority of manufacturers use seals that are either out of date – such as the German, hexagonal organic seal, which was replaced by the EU organic seal 9 years ago – or say nothing about the quality – such as the animal welfare label from Discounter, which is neither protected by trademark nor scientifically defined. However, anyone who does not know this is unconsciously influenced by the seal.
If the queue at the checkout is again too long, you quickly get embarrassed to rummage through boredom in the queue area and quickly put one or the other product into the shopping cart. Children in particular like to grab the sweets that are within their reach for a reason. In addition, never enough cash registers are opened at the same time. This is the only way to create long queues, a lot of boredom among customers and, ultimately, high mountains in the shopping cart.
Supermarkets use a number of tricks to fool their customers. But not only they manipulate you into buying. Your own mistakes while shopping also lead to spending more money than originally planned. So here you can find out which mistakes you should absolutely avoid when shopping in order to save money.
But it’s not just about the supermarket methods themselves that you should be wary of. Because even tricksters see supermarket customers as easy prey and successfully trick them with a multitude of tricks. In this article you will find out which tricks these are and how you can protect yourself from them.
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